Measuring B2B Tech Sourcing ROI

When investing in new software, marketing campaigns, or talent acquisition, measuring your Return on Investment (ROI) is crucial to validating capital expenditures.

The Hidden Costs of Tech Sourcing

When calculating the initial cost of a B2B tech platform, do not just look at the subscription fee. You must include onboarding time, training resources, and potential data migration costs. Only when all fixed and variable costs are accounted for will your ROI percentage yield an accurate business narrative.

Benchmarking Success

A positive ROI indicates profitability, but an acceptable benchmark varies by industry. For low-risk assets, a 15% ROI may be stellar, whereas high-risk marketing campaigns typically seek >100% ROI. Use this tool frequently to audit your current tech stack.