The Ultimate Business Metrics Cheat Sheet
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Growth & Acquisition
Customer Acquisition Cost (CAC)
CAC = Total Marketing Spend / New Customers Acquired
Tells you exactly how much money it costs to buy a new customer.
SEO ROI (Keyword Value)
ROI = (Search Vol × CTR) × Conv. Rate × AOV
Calculates the true monthly cash value of ranking #1 on Google.
Profitability & Margins
Gross Profit Margin
Margin = [(Revenue - COGS) / Revenue] × 100
The percentage of revenue you keep after paying for the direct costs of goods sold.
Break-Even Point (Units)
Units = Fixed Costs / (Sale Price - Variable Cost)
The exact number of units you must sell to cover all your fixed expenses.
Corporate Finance
Net Present Value (NPV)
NPV = ∑ [ Cash Flow / (1 + r)^t ] - Initial Inv.
Calculates the true profitability of a future project discounted to today's dollars.
Compound Wealth (SIP)
FV = P × ({[1 + i]^n - 1} / i) × (1 + i)
The formula that generates massive long-term wealth through regular monthly investing.
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